Rayban
- Rayban Sunglasses Collection
- Rayban Eye-wear Collection
The latest Ray-Ban campaign for upcoming parties draws on the concept of family and is called " Proud To Belong ".
It speaks of returning to the origins, to the place of belonging and the rediscovery of the sense of self. There is a link between identity and sense of the place to which one belongs, but more than the geographical location it is important what and who we find in that place and how it defines us. It is the concept of family, that of origin, that which you choose and what this word means to you in its most modern sense. Proud to Belong is the visual definition of being together, of acceptance and of personal identity, whether parties mean an extended family or social outsider.
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